During our weekly meeting at the Glow Social Media REOTown office, my business coach recently asked me to search “The Golden Circle” by Simon Sinek on YouTube. As I pressed play, I wondered why he was using up 18 minutes of our precious 1 hour per week with a Ted Talk clip. I quickly realized it was for a very good reason.
In this clip from TEDxPugetSound, author Simon Sinek explains the concepts of “Start with Why” and “the golden circle” using examples everyone can relate to, like Apple. This is definitely a concept that requires revisiting, especially as a startup Founder. He boils it down to knowing your “Why”. That is, “The purpose, cause, or belief that inspires you to do what you do”. Do yourself a solid today, check out his Ted Talk, it’s well worth the 18 minutes.