Visuals are the name of this game. Ads, photo and video content make up the bulk of this list. Which makes sense, as social media users respond greater to visual content than written word alone. So set up that event page and get to sharing! P.S. Hashtags don’t hurt either.
Does your business conduct events?
Are you wondering how to use social media to promote those events?
Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.
In this article, I’ll show you 16 creative ways to increase awareness, engagement and sales for your event.
#1: Use Facebook Ads to Remarket To Prospects
Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left your website before purchasing a ticket.
Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. This is especially true for big ticket items like conferences and conventions.
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